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Common tech terms you should know as an online business owner

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Be honest. When you decided to start your online business, have you always been well-versed in the different tech terms used by the people in your industry? Have you ever scratched your head thinking, ‘what in the world are they talking about?’

I’ve been there. Good thing Google is just one tap away.

As an online business owner, it’s fundament to at least be familiar with and to have a basic understanding of certain tech terms and concepts in order to competently manage and grow your business. 

Here are a few common tech terms you should know:

Domain: A domain is a unique name that identifies a website and is used to access it. For example, “” is a domain name that is used to access the Google website.

Brand: A brand is the overall perception that consumers have of a business or product. It encompasses elements such as the company’s logo, messaging, and values, as well as the look and feel of its marketing materials. Building a strong brand is important for attracting and retaining customers.

Funnel: A marketing funnel is a process that helps businesses turn potential customers into actual customers by guiding them through a series of steps. At the top of the funnel, a business will typically attract a large number of leads through various marketing efforts, and then narrow down the list by identifying which leads are most likely to make a purchase.

Landing page: A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information.

CTA (Call to Action): A call to action is a command or instruction that prompts a website visitor to take a specific action, such as making a purchase or filling out a form. A CTA can be in the form of a button, link, or banner that directs the visitor to a specific page or form.

Lead magnet: A lead magnet is a valuable piece of content that is offered to potential customers in exchange for their contact information. Lead magnets are often used to build an email list or to generate leads for a business. Examples of lead magnets include ebooks, free trials, webinars, and templates.

Analytics: Analytics refers to the collection, analysis, and reporting of data. In the context of online business, analytics can be used to track website traffic, user behavior, and other metrics in order to gain insights and make data-driven decisions.

Bounce rate: The bounce rate is a measure of how many visitors leave a website after viewing only one page. A high bounce rate can indicate that visitors are not finding what they are looking for or are not engaged with the content on the website.

Conversion rate: The conversion rate is the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter, or submitting an inquiry. Improving the conversion rate is often a key goal for online businesses.

A/B testing: A/B testing is a method of comparing two versions of a webpage or app to determine which one performs better. It involves showing one version (A) to one group of users and another version (B) to a different group, and then comparing the results to see which version performed better. A/B testing is often used to optimize websites and apps for conversion rates, user engagement, and other metrics.

By understanding these and other tech terms, you’ll be better equipped to make informed decisions about your online business.

Overwhelmed by all the tech needed for your business? Then, you need someone who you can trust and rely on to help you get through all this tech chaos. Look no further. I can help you organize and manage your most tedious task from handling your content schedules to setting up a project management system. You can drop me an email at

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